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Tips for Success in Email Marketing
While there are many ways to promote your business online, email marketing remains one of the least expensive options and can be one of your best ways to keep in touch with those who are interested in...
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Proper Targeting is Important in Email Marketing
When you advertise through other methods, such as media buying or social media marketing, properly choosing the audience that will see your ads is very important. This is something that has been done...
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How to Target Your Email Subscribers
Previously, we’ve seen just how important targeting is when it comes to email marketing. However, many online marketers and entrepreneurs aren’t too sure about how to actually implement it as part of...
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Most Consumers Want Marketing Messages by Email
There are many online marketers and entrepreneurs who are shunning email marketing, believing that it is ineffective or that consumers perceive any email they receive from a business as a “spam”...
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Creating Email Messages That Convert: The Basics
When you use email marketing, remember that what you’re doing is talking to your reader. Sure, it may not be a live conversation like on the phone or by instant messenger. And depending on how many...
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Creating Email Messages That Convert: Some Important Advice
Email marketing is one of the best ways for online marketers to get people to buy their products. But in order for them to be a truly effective marketing tool, they need to be used correctly. The first...
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Some Data on Email Open Rates
Are you wondering how many emails sent by marketers are actually opened and read, at least in part, by their intended recipients? Many online marketers and small business owners are actually asking...
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Keeping an Eye on Email Open Rates Crucial For Marketers
If you use email marketing to promote your business online, one of the key metrics that you would want to keep an eye on would be your email open rates. These denote how many of the email messages that...
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Planning Your Holiday Email Campaigns
For email marketers, the holidays are a time where increased opportunities are plentiful. Even though we’re still far away from the Christmas shopping season, it is time to start planning your...
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Planning Your Holiday Email Campaigns: Part 2
Yesterday, we’ve seen a few tips that will help you get your email campaign ready for the upcoming holiday shopping season. As it’s one of the busiest times of the year for e-commerce sites, all online...
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